PLP Redesign
Problem
The previous Product Listing Page (PLP) suffered from sluggish performance and lacked interactivity, limiting configurability and the display of product information.
Solution
To revamp the Product Listing Page (PLP) to overcome its limitations. This entailed enhancing performance, interactivity, and configurability by introducing customizable filters and sorting options. Additionally, we prioritized the display of product information in a visually appealing and user-friendly layout.
My role
• Collaborated with UX designers from a global team to ensure the design met international standards
• Coordinated with stakeholders in the APAC region to ensure the design meet local market requirements
• Conducted User Acceptance Testing (UAT) to gather feedback and to validate its effectiveness
SCOPE
May 2023 - Sep 2023
Project Overview
This project aims to enhance the Product Listing Page (PLP) user experience through a comprehensive redesign. Objectives include interactive features like swiping through alternate images/videos, optimizing product information hierarchy, improving filters, implementing sticky navigation, streamlining the interface by removing grid image size selector, and adding "View All" and "View More" functions. Sticky breadcrumbs, grid titles, and the ability to queue featured products will enhance navigation. SEO improvements will boost visibility. The goal is to create a user-friendly and engaging PLP that meets user expectations.
Objectives:
- Dynamic storytelling and content for discoverability and a seamless shopping experience
- Highlighting helpful product information to influence purchase decisions
- Improving search visibility and relevancy in search engines
- Configurability for merchandising and content features to reduce manual effort
- Communicating unique brand traits for increased discoverability and awareness
- Personalization to help users find relevant products efficiently
- Maintaining and improving page speed and performance
- Incentivizing account creation for dynamic experiences
obsolete Ver.
NEW Ver.
To view the updated design, please refer to the live site for the most accurate representation.
Key Frames
Results
Desktop users liked the imagery but found the limited display frustrating. Price, color, and size filters were valued. Mobile users liked interactive product cards and color previews. About 50% relied on favoriting items. Various filters were valued, but the brand filter confused some.
Users expressed a positive response towards the interactive nature of the product cards. In particular, they appreciated the color preview options. Overall, users felt that the new PLP (Product Listing Page) mostly met their expectations.
